Client:  Oregon Tourism Commission

Publishing Need:  A multiple-format conversation between the travel industry and the business community about the impact Oregon travel and tourism has on local businesses.

Solution:  MEDIAmerica's event staff orchestrated a "thought leadership" discussion of the state's top travel and business leaders.  Then the print staff picked up the meeting content and turned it into a beautiful custom magazine which was distributed to business and government leaders statewide with Oregon Business magazine.

Result:  The client received a unique and valuable marketing tool to communicate their message more effectively and reach their key stakeholders.