The official visitors guide for breathtaking Southwest Washington.
Client: Southwest Washington Convention and Visitors Bureau.
Publishing Need: A professional custom publishing partner to upgrade the design yet retain their theme, elevate the editorial, step-up the advertising sales and handle all aspects of prepress and printing. And all on a shortened time-line.
Solution: MEDIAmerica's custom publishing division put their award-winning editorial and design team, one of the best in the country, on task to quickly improve the magazine's content. Advertising sizes were reformatted and standardized, giving the publication a much more professional look. A sales team hit the streets to maximize advertising ROI, and our project manager held together all the moving parts. Finally our in-house production manager worked with the best local prepress houses and printers to deliver a quality product on time and on budget.
Result: Visitors had their publication in-hand and on time with improved usability and more valuable content and advertising.
Customer Feedback: "I would like to express how pleased we are with the quality of service your company provides. Great customer service is so rare these days, but you have a great team there and should be proud of it." - Jennifer Kirby, Marketing & Communications Manager, Southwest Washington Convention and Visitors Bureau