Say goodbye to junk mail and open a dialogue with your customers and prospects. Custom publishing cuts through the clutter and delivers a valuable message about your industry and your company. In fact, 80% of readers prefer receiving information about a company through a custom publication according to a Roper Public Affairs Custom Publishing Survey.
MEDIAmerica's targeted niche websites offer many affordable options to enhance your web marketing efforts. Simply choose your target: home enthusiast searching for a remodeling expert, business CEO searching for their next vendor or affluent traveler with adventure and food on their mind – we cover the spectrum of spending dollars in an effective niche format.
Third party story telling is tremendously more impactful than self promotion. Let us expand your PR and social media voice with a format-breaking story about you. We've developed an impressive, turn-key approach to telling your story.
Web advertising is an important part of your marketing mix. A website is not enough though. Reaching out and delivering your web message has climbed the list of priorities for smart marketers. Email was cited as the top online budget item for 74% of respondents, and e-mail newsletters headed the list with 66%, according to PROMO's 2011 Interactive Trends Survey.
In the face of a multitude of media channels, face-to-face marketing is re-emerging as a key way to connect directly with customers and prospects. "What we are seeing is that events and experience marketing are the shortest distance between the brand and it's audience, a fact that is raising events upstream in the brand communication process," says Kerry Smith, executive director of EMI which conducts the longest running event surveys.
Every successful marketing effort is built on a foundation of niche, print advertising. Our investment in high-caliber editorial means that our readers don't just scan the pages, they have a relationship with our magazines. Placing your valuable ad dollars in MEDIAmerica publications ensures your brand is seen by exactly the right people. And our highly niched readership means you don't waste a single dollar reaching non-buyers. Advertising efficiency is absolutely key in today's economy.
You've already done the work. It's time to share it with Oregon. Your heart and soul goes into your communications. Whether it's your magazine, catalog, brochure, or report, you've spent countless hours and resources putting it together. Now let's put your good work into overdrive and save you money at the same time.